Google induced the down of Myspace?

Reuters Yinka Adegoke wrote a 4,000 word-long reports , summed up the MySpace of ups and downs of the growth process, exploring it from the hot high-quality assets, into the reasons people laugh at the losers. Reports that MySpace is not really kill Facebook, but Google. MySpace to hand over the things behind the social throne, may have deeper causes.
That was in 2006, Google and MySpace have signed a contract worth 900 million U.S. dollars – in the next three years, Google as its exclusive advertising and search provider, provided that the MySpace page views must be increased to increase the advertising area ( page ad was very annoying), to the social networking site put a heavy yoke.
Adegoke reports that:
Myspace has become aware of this contract a double-edged sword, Google’s money well earned, its operational data to make MySpace a good detail, which leads to a deviation from the direction of Myspace, while timid, afraid to try new function.
In the short term view, this is a good deal, but in the long term, it more harm than good. Too many sub-pages, too many ads to force users to switch to “simple, fresh, less advertising” Facebook.
The transaction is often overlooked by outsiders, but it caused the result is crucial. Google is also on the black humor – it is the social network would like to find a reliable partner, not expecting to develop another new competitors.